STRATEGY IS WHERE VISION MEETS EXECUTION.
ABOUT US
We provide advisory and consulting services that facilitate change, innovation, and growth for brands, publishers, and platforms.
Successfully navigating transformation requires thoughtful evaluation, planning, and implementation – the foundation of a strong strategy. That’s where Marcato Solutions steps in.
OUR SERVICES
We bridge the gap between intention and action.
Marcato Solutions provides in-depth evaluation, design, and planning services for a range of marketing, advertising, technology, and change management goals geared to help your business succeed like never before.
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• Optimize the building blocks for customer-first marketing and advertising.
• 1st party data strategies, including MarTech and AdTech needs, identity, privacy, segmentation, and personas.
• 2nd and 3rd party data strategies, including clean rooms, collaboration platforms, partnerships, and marketplaces
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• Integrate shopper marketing with national & local advertising.
• For Retail and Commerce Businesses: business planning, product strategies, partnership cultivation, go-to-market strategy & support, and organizational planning
• For Brands and Agencies: network evaluation, buying best practices, alignment of shopper & trade marketing with paid media programs, and cross-network measurement strategies
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• Solve the jigsaw puzzle of a technology stack.
• Platform needs, assessments, and evaluations, including RFI/RFP support
• Contract terms’ best practices and implementation & integration planning
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• Make every ad impression transparent and informed by data.
• For Publishers: best practices, technology partner optimization, pricing & packaging, and audience solution development
• For Brands and Agencies: supply path optimization, audience strategies, and technology partner optimization
OUR WORK
As a trusted business partner, Marcato Solutions works with every company’s unique business needs to identify enterprise opportunities by building strategies to meet and exceed business goals.
With extensive experience designing and delivering the use of technology, customer data, programmatic advertising, and marketing innovation, Marcato Solutions brings tangible business transformation to all clients. Below are just a few of the many success stories.
This publisher needed help upgrading their customer targeting capabilities to meet new privacy regulations and standards. We helped them determine the right technology platform to replace the DMP, redesign their approach to identity, and build a business case to integrate their marketing & publisher ad sales customer data approaches for a singular set of tools that are GDPR, CCPA/CPRA, and iOS compliant.
CUSTOMER DATA & PRIVACY
This brand needed help shifting from legacy technology with marketing and technology teams that struggled with changing practices and tools. We helped them shift their approach from “build everything” to a balanced “buy-build-rent” approach to technology, train internal teams on emerging technology practices and tools, and refocus marketing to be more digitally engaged.
CUSTOMER SEGMENTATION
This brand needed help creating a personalization approach to customer engagement and growing their customer lifetime value. We helped them select and implement the right CRM, CDP, and analytics platforms to view e-commerce & in-store sales together, build channel-based and segment-based marketing impact analytics, and use newly created customer segments to deliver site and app personalization.
MARKETING TECHNOLOGY
This retailer needed help launching their retail media network. We helped them build the business case to gain internal alignment and investment, followed by helping them determine the best ad tech partners, ad products and pricing, and go-to-market positioning to launch their network. With incremental growth in year zero, year one delivered 25% average quarter-over-quarter growth.
RETAIL MEDIA DEVELOPMENT
This brand needed help shifting from legacy technology with marketing and technology teams that struggled with changing practices and tools. We helped them shift their approach from “build everything” to a balanced “buy-build-rent” approach to technology, train internal teams on emerging technology practices and tools, and refocus marketing to be more digitally engaged.
DIGITAL TRANSFORMATION
This publisher needed help improving their position as a programmatic supplier. We helped them audit and revise their SSP approach, and build an audience and customer data product to provide more supply options for agencies and brands. An updated go-to-market position, new rate card, and more advanced products led to double-digit revenue improvements in two quarters.
PROGRAMMATIC EVOLUTION
OUR PROCESS
We ensure that our process always delivers maximum impact by addressing a specific challenge, objective, and/or goal specific to your business needs.
More than 90% of our clients require reorientation and realignment to solve their core business challenge(s). Marcato’s tried and true process solidifies a strong strategy to overcome any obstacle your company faces.
Discovery & Assessment
• Clarify what business objectives need support to reach their goals.
• Navigate and identify any challenges, corporate cultural practices, and resource needs that could impact the engagement.
Ideation & Development
• Cultivate potential solutions and recommend course(s) of action.
• Build and plan for the solution(s).
Implementation & Maintenance
• Ensure that all strategies, plans, and any other courses of action are ready and able to be adopted and incorporated into your business.
• Assist with any organization needs or change management to ensure the most successful implementation.
CONTACT US
Ready to take the first step?
Let’s build a strategy towards transforming your business.